Trends and developments in the food industry in 2022

Trends and developments in the food industry in 2022

Trends and developments in the food industry in 2022

Trends and developments in the food industry in 2022

Getting the new year off to a healthy start is a resolution that many people have set themselves once again in 2022 – and a healthy diet is an essential part of that. Most consumers expect more from food and beverages than just naturalness and a good taste: they want the right diet to have a positive effect on their long-term health and general well-being. Products that support certain vital functions or aspects of health, such as the immune system, gut health or energy levels, are in especially high demand. As a result of the pandemic, the food and beverage industry is seeing particular demand for innovations that support general well-being and boost mental health – after all, this is being put under particular strain in the current situation.

An optimum balance between appearance, scent, taste, sound and mouthfeel is crucial for the success of food and beverages. Products’ emotional significance is also becoming ever more important, with applications that trigger a positive mood especially popular.

Based on the latest findings of nutritional science, the Döhler team is developing the products of tomorrow – products that combine plant-based nutrition, naturalness and optimised nutritional profiles with unique multi-sensory experiences and meet the needs of environmentally and health-conscious consumers.

Döhler Natural SuperHEROES for healthier products

Döhler’s new portfolio of Natural SuperHEROES opens up new options for products with a healthy positioning that provide a range of health benefits – everything from heart health, mental fitness and gut health to the immune system and general well-being.

Healthy digestion is crucial to a person’s general well-being and plays a key role in preventing illness. Demand for functional foods that promote gut health is therefore increasing all the time. With GutHealthHERO Prebiotic Baobab, Döhler uses a pure, selected fruit powder that has been scientifically tested for its prebiotic properties. GutHealthHERO Baobab promotes the selective growth of good gut bacteria, thus supporting gut health. The acid-stable product can be used in a wide range of food and beverage applications that offer added health value, such as smoothies, cereals and dietary supplements. The next GutHealthHERO, a product based on Jerusalem artichoke, is also ready to go.

Mobilising the body’s own defences and strengthening the immune system is more important than ever before. Döhler’s ImmuneHERO Acerola provides added value for almost any food and beverage application. Made from acerola, the fruit powder is available in standardised quality – and organic, too. When used with the correct dosage, it enables claims to be used in line with the European Health Claims Regulation.

The sustainable phytoactive ingredients ginseng, moringa and guarana are considered especially beneficial to mental health. These meet consumers’ desire to get more active, both physically and mentally, after the long “slow-down mode” of the last few months. Products that naturally deliver energy for body and mind and unlock new taste sensations are increasingly in demand. Döhler’s phytoactive ingredients from the EnergyHEROES and MentalHEROES range provide an ideal foundation for such products. The comprehensive product range consisting of botanical extracts, Fruit & Optifine™ powders and vitamin/mineral and energy premixes is tailored to the requirements of the application in question.

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